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:: Fashion Marketing

Fashion design is the art of applying design, aesthetics and natural beauty to clothing and its accessories. It is influenced by cultural and social attitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklaces. Because of the time required to bring a garment onto the market, designers must at times anticipate changes to consumer tastes.

Designers conduct research on fashion trends and interpret them for their audience. Their specific designs are used by manufacturers. This is the essence of a designer’s role; however, there is variation within this that is determined by the buying and merchandising approach, and product quality; for example, budget retailers will use inexpensive fabrics to interpret trends, but high-end retailers will ensure that the best available fabrics are used.

Fashion designers attempt to design clothes which are functional as well as aesthetically pleasing. They consider who is likely to wear a garment and the situations in which it will be worn, and they work within a wide range of materials, colors, patterns and styles. Though most clothing worn for everyday wear falls within a narrow range of conventional styles, unusual garments are usually sought for special occasions such as evening wear or party dresses.

Some clothes are made specifically for an individual, as in the case of haute couture or bespoke tailoring. Today, most clothing is designed for the mass market, especially casual and every-day wear are called ready to wear.

Industry Description Full Program Listing

Code	Concentration	More Info
BSGB	Fashion Marketing & Management - Bachelor's Degrees
School: Berkeley College Program: Our Fashion Marketing & Management program integrates the creative and business aspects of the fashion industry. You'll receive a solid background in marketing and management, while taking advantage of New York's fashion world. The program includes visits to trade shows, museums, designers, and showrooms. Two full-time fashion internships give you real-world skills. :: Concentration: Fashion Marketing & Management :: Online        ::  Location: New York City, NY ::  more info  ::  Location: White Planes, NY ::  more info  ::  Location: Garret Mountain, NJ ::  more info  ::  Location: Woodbridge, NJ ::  more info  ::  Location: Paramus, NJ ::  more info

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Code	Concentration	More Info
BSGB	Fashion Marketing & Management - Bachelor's Degrees
School: Berkeley College Program: Our Fashion Marketing & Management program integrates the creative and business aspects of the fashion industry. You'll receive a solid background in marketing and management, while taking advantage of New York's fashion world. The program includes visits to trade shows, museums, designers, and showrooms. Two full-time fashion internships give you real-world skills. :: Concentration: Fashion Marketing & Management :: Online        ::  Location: New York City, NY ::  more info  ::  Location: White Planes, NY ::  more info  ::  Location: Garret Mountain, NJ ::  more info  ::  Location: Woodbridge, NJ ::  more info  ::  Location: Paramus, NJ ::  more info

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Industry Description

Prepare yourself for an exciting career in fashion and related industries with a degree in fashion marketing. Directed towards management and executive roles, a degree in fashion marketing will ready you for positions such as Merchandise Manager, Buying Assistant, Fashion Coordinator and Retail Store Manager. A fashion marketing degree combines courses in fashion design with a solid foundation in business management. The courses you take in pursuit of your degree will teach you fashion marketing concepts such as supply and demand, inventory control and cost analysis. With additional focus on behind-the-scenes operations, you will also learn the importance of production, advertising and business administration. A degree in fashion marketing will help you appreciate the larger picture of the global marketplace and what it takes to succeed there. Upon graduation you will have the tools and resources you need to become a successful executive in the fashion industry.

The fashion industry is extremely competitive and most entry-level positions require at least an associate degree. Fashion marketing is a specialized business degree typically offered only through accredited fashion design schools. While some schools have a wider reputation you should consider attending one that is close to where you want to work, as employers will know and respect local programs. As a full-time student, you should anticipate at least eighteen months for an associate degree and three years for a bachelor’s degree.

If you like the challenge of combining artistic creativity with business administration then a degree in fashion marketing could be for you!

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