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A bachelor's degree (from Middle Latin baccalaureus) or baccalaureate (from Modern Latin baccalaureatus) is an undergraduate academic degree awarded by colleges and universities upon completion of a course of study lasting three to seven years (depending on institution and academic discipline). In some institutions and educational systems, some bachelor's degrees can only be taken as graduate or postgraduate degrees after a first degree has been completed. In countries with qualifications frameworks, bachelor's degrees are normally one of the major levels in the framework (sometimes two levels where non-honours and honours bachelor's degrees are considered separately), although some qualifications titled bachelor's degrees may be at other levels (e.g., MBBS) and some qualifications with non-bachelor's titles may be classified as bachelor's degrees (e.g. the Scottish MA and Canadian MD).

The term bachelor in the 12th century referred to a knight bachelor, who was too young or poor to gather vassals under his own banner. By the end of the 13th century, it was also used by junior members of guilds or universities. By folk etymology or wordplay, the word baccalaureus came to be associated with bacca lauri ("laurel berry") in reference to laurels being awarded for academic success or honours.[1]

Under the British system, and those influenced by it, undergraduate academic degrees are differentiated as either non-honours degrees (known variously as pass degrees, ordinary degrees or general degrees) or honours degrees, the latter sometimes denoted by the addition of "(Hons)" after the degree abbreviation.[2]

An honours degree generally requires a higher academic standard than a pass degree, and in some systems an additional year of study beyond the non-honours bachelor's. Some countries, such as Australia, New Zealand and Canada, have a postgraduate "bachelor with honours" degree. This may be taken as a consecutive academic degree, continuing on from the completion of a bachelor's degree program in the same field, or as part of an integrated honours program. These programs typically require completion of a full-year long research thesis project.

Bachelor's degrees in the United States are typically designed to be completed in four years of full-time study, although some programs (such as engineering or architecture)[21] usually take five, and some universities and colleges allow ambitious students (usually with the help of summer school, who are taking many classes each semester or who have existing credit from high school Advanced Placement or International Baccalaureate course exams) to complete them in as little as three years. Some US colleges and universities have a separate academic track known as an "honors" or "scholars" program, generally offered to the top percentile of students (based on GPA), that offers more challenging courses or more individually directed seminars or research projects in lieu of the standard core curriculum. Those students are awarded the same bachelor's degree as students completing the standard curriculum but with the notation in cursu honorum on the transcript and the diploma. Usually, the above Latin honors are separate from the notation for this honors course, but a student in the honors course generally must maintain grades worthy of at least the cum laude notation anyway.[22] Hence, a graduate might receive a diploma Artium Baccalaureatum rite or Artium Baccalaureatum summa cum laude in the regular course or Artium Baccalaureatum summa cum laude in cursu honorum in the honors course.

If the student has completed the requirements for an honors degree only in a particular discipline (e.g., English language and literature), the degree is designated accordingly (e.g., B.A. with Honors in English). In this case, the degree candidate will complete the normal curriculum for all subjects except the selected discipline ("English," in the preceding example). The requirements in either case usually require completion of particular honors seminars, independent research at a level higher than usually required (often with greater personal supervision by faculty than usual), and a written honors thesis in the major subject.

Many universities and colleges in the United States award bachelor's degrees with Latin honors, usually (in ascending order) cum laude ("with honor/praise"), magna cum laude ("with great honor/praise"), summa cum laude ("with highest honor/praise"), and the occasionally seen maxima cum laude ("with maximal honor/praise"). Requirements for such notations of honors generally include minimum grade point averages (GPA), with the highest average required for the summa distinction (or maxima, when that distinction is present). In the case of some schools, such as Bates College, Carleton College, Colby College, Middlebury College, Guilford College, Franklin College Switzerland, and larger universities like the University of Virginia, Princeton University, North Carolina State University, University of Massachusetts Amherst, a senior thesis for degrees in the humanities or laboratory research for natural science (and sometimes social science) degrees is also required. Five notable exceptions are Reed College, Massachusetts Institute of Technology, The Evergreen State College, Sarah Lawrence College, and Bennington College, which do not have deans' lists, Latin honors recognitions, or undergraduate honors programs or subjects.

• Baccalaureate from the Online Etymology Dictionary (etymonline.com). Retrieved 21 December 2011.

• "Beyond the honours degree classification, The Burgess Group final report" (PDF). Universities UK. October 2007. Archived from the original (PDF) on 16 July 2011. Retrieved 4 December 2010.

• "Universities in Morocco". Archived from the original on 9 March 2014. Retrieved 29 June 2015.

• (in French) L'enseignement Superieur au Maroc Archived 15 December 2011 at the Wayback Machine, p. 11

• Nigerian Universities Commission "Archived copy". Archived from the original on 26 April 2015. Retrieved 2015-05-05. .

• National Youth Service Corps http://www.nysc.gov.ng/

• http://www.utunis.rnu.tn/tbs/ungrad_curric.html

• "History". Archived from the original on 7 July 2015. Retrieved 29 June 2015.

• Wanyama, Henry (9 March 2012). "Kenya: State to Upgrade Nine Colleges, Says Kamar" – via AllAfrica.

• "Ranking Web of World universities: Top Oceania". Webometrics.info. Archived from the original on 22 July 2011. Retrieved 2011-09-04.

• Note the Australian degree is "bachelor", not "bachelor's" in official documents

• "Australian Qualifications Framework" (PDF). January 2013. Archived from the original (PDF) on 10 September 2016. Retrieved 11 November 2016.

• "How to apply, honours". monash.edu.au. Archived from the original on 13 April 2015. Retrieved 2014-02-13.

• "Alignment of the AQF with the New Zealand Qualifications Framework and the European Qualifications Framework: consultation paper" (PDF). Australian Qualifications Framework. September 2014. Archived from the original (PDF) on 17 February 2017. Retrieved 11 November 2016.

• "Bachelor of Science (Honours), Courses and Programs". The University of Queensland, Australia. Retrieved 4 September 2011.

• Note the Australian degree is a "masters", not a "master's" in official documents

• "Australia Country Education Profiles" (PDF). Australian Government Department of Education and Training. pp. 10–11. ISBN 978-1-76028-290-5. Retrieved 11 November 2016.

• "European Union". New Zealand Qualifications Authority. Retrieved 1 November 2018.

• "Canadian Degree Qualifications Framework" (PDF). Ministerial Statement on Quality Assurance of Degree Education in Canada. Council of Ministers of Education, Canada. 2007. Retrieved 10 November 2016.

• Panacci, Adam G. (2014). "Baccalaureate Degrees at Ontario Colleges: Issues and Implications". The College Quarterly. Retrieved 2014-02-10.

• "Penn State College of Arts and Architecture". Retrieved 2 July 2013.

• "WVU Honors College". Archived from the original on 4 February 2013. Retrieved 30 December 2012.

• Ministério da Educação, Conselho Nacional de Educação, Câmara de Educação Superior. Resolução CES/CNE nº 2/2007 Resolução 4/2009. Retrieved from http://portal.mec.gov.br/

• Assessoria de Comunicação Social. "Diploma dos tecnólogos vale para concurso e pós-graduação". Retrieved 29 June 2015.

• "Education System: Austria" (PDF). EP-Nuffic. January 2015. Retrieved 11 November 2016.

• "Education System: Belgium" (PDF). EP-Nuffic. January 2016. Retrieved 11 November 2016.

• "Degrees and studies". Retrieved 29 June 2015.

• Citizens' questions. Dutch Department of Education, Culture and Science.

• What for title may I bear after completing a promotion? Postbus 51.

• Note: the English prefix 'Mr.' corresponds to the Dutch prefix 'mr.', meaning a 'meester in de rechten', i.e., a Master of Law, or the English equivalent LL.M.

• "Intercalated Degrees". School of Medicine, Dentistry and Nursing. University of Glasgow. Retrieved 7 August 2016.

• "Intercalated Degree of Medical Science". The Medical School. University of Sheffield. Retrieved 7 August 2016.

• "The UK Database of Intercalated Medical, Dental and Veterinary Courses". intercalate.co.uk. Hull York Medical School. Retrieved 7 August 2016.

• "University awards framework" (PDF). University of Oxford. 2015. Retrieved 6 August 2016.

• "Undergraduate". Cambridge Theological Federation. Retrieved 6 August 2016.

• "The Faculty of Law". University of Cambridge. Retrieved 6 August 2016.

• "Regulations for Degrees, Diplomas, and Certificates". Statutes and Regulations. University of Oxford. 16 September 2015. Conversion of BLitt, BPhil, and BSc to MLitt, MPhil, and MSc. Retrieved 6 August 2016.

• "Two-year Honours Degrees Offered: The 'fast-track' Degrees Will Be Piloted at Five Universities". BBC News, 18 April 2006, accessed 8 October 2007: "Students in England can do honours degrees in two years, under new 'fast track' plans to save time and money."

• "Bachelor's + Master's in Just Three Years". University of Buckingham. Retrieved 6 August 2016.

• Cook, Chris (23 June 2011). "UCL set to abandon old degree classifications. Other British universities to follow suit and adopt US-style grading". Financial Times. (Subscription required (help)).

• "Higher education credit framework for England: guidance on academic credit arrangements in higher education in England". Quality Assurance Agency. August 2008. Archived from the original on 17 August 2016. Retrieved 6 August 2016.

• "Compare different qualifications". Gov.uk. Retrieved 13 July 2016.

• "Employer's guide to scottish higher education" (PDF). AGCAS Scotland. April 2008. pp. 4–5. Archived from the original (PDF) on 12 October 2016. Retrieved 7 August 2016.

• Green, Chris (23 July 2008). "Studying in Scotland: Our friends in the north". Independent.

• "The Framework for Qualifications of Higher Education Institutions in Scotland". Quality Assurance Agency. June 2014. Archived from the original on 7 November 2016. Retrieved 7 August 2016.

• "Standard Terminology: Glossary of Terms for Taught Degrees". University of Glasgow. Retrieved 7 August 2016.

• "Assessment and Award of Credit". University of Stirling. Retrieved 7 August 2016.

• "Dundee – Scottish University". Retrieved 18 July 2017.

• "The Scottish Credit and Qualifications Framework". Scottish Credit and Qualifications Framework. Archived from the original on 16 June 2014. Retrieved 7 August 2016.

• "The Frameworks for Higher Education Qualifications of UK Degree-Awarding Bodies". Quality Assurance Agency. November 2014. p. 17. Archived from the original on 13 October 2016. Retrieved 7 August 2016.

• "Design and Industry, San Francisco State University". Archived from the original on 28 June 2013. Retrieved 2 July 2013.

• "List of Majors: Office of the University Registrar: University of Delaware". Udel.edu. Archived from the original on 29 May 2010. Retrieved 8 July 2010.

• "Electrical and Computer Engineering | University of Waterloo". Ece.uwaterloo.ca. Retrieved 8 July 2010.

• "The Frameworks for Higher Education Qualifications of UK Degree-Awarding Bodies" (PDF). Quality Assurance Agency. November 2014. p. 29. Archived from the original (PDF) on 5 March 2016. Retrieved 9 November 2016. First degrees in medicine, dentistry and veterinary science comprise an integrated programme of study and professional practice spanning several levels. While the final outcomes of the qualifications themselves typically meet the expectations of the descriptor for a higher education qualification at level 7/level 11, these qualifications may often retain, for historical reasons, titles of Bachelor of Medicine/Bachelor of Surgery, Bachelor of Dental Surgery, Bachelor of Veterinary Medicine, or Bachelor of Veterinary Science and are abbreviated to MBChB or BM BS, BDS, BVetMed, and BVSc, respectively.

• "Medicine". Debrett's. Retrieved 18 September 2016.

• "The Frameworks for Higher Education Qualifications of UK Degree-Awarding Bodies" (PDF). Quality Assurance Agency. October 2014. p. 29. Archived from the original (PDF) on 5 March 2016. Retrieved 1 October 2016.

• "Medical Training in the UK". British Medical Association. 28 September 2012. Archived from the original on 10 October 2016. Retrieved 20 September 2016. Individuals in F1 posts receive a salary and are allowed to use the courtesy title 'Dr'.

• "Bachelor". Ccms.edu. Archived from the original on 13 August 2011. Retrieved 2011-09-04.

• "Bachelor of Urban Planning". College of Design, Architecture, Art and Planning, University of Cincinnati. Retrieved 3 April 2015.

• Boult, T. E., Chamillard, A. T., Lewis, R., Polok, N., Stock, G., & Wortman, D. (2009). Innovations in University Education in Innovation: Moving Beyond the B.Sc. International Journal of Innovation Science, 1(4), 167–178.

• Wits, W. W., Bakker, H. M., & Chechurin, L. S. (2012). Towards multidisciplinary support tools for innovation tasks. Procedia CIRP, 2, 16–21

Marketing management is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segment.

Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others.[1]

In competitor analysis, marketers build detailed profiles of each competitor in the market, focusing on their relative competitive strengths and weaknesses using SWOT analysis. Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical responses to industry developments, and other factors.

Marketing management often conduct market research and marketing research to perform marketing analysis. Marketers employ a variety of techniques to conduct market research, but some of the more common include:

• Qualitative marketing research, such as focus groups and various types of interviews
• Quantitative marketing research, such as statistical surveys
• Experimental techniques such as test markets
• Observational techniques such as ethnographic (on-site) observation

Marketing managers may also design and oversee various environmental scanning and competitive intelligence processes to help identify trends and inform the company's marketing analysis.

A brand audit is a thorough examination of a brand's current position in an industry compared to its competitors and the examination of its effectiveness. When it comes to brand auditing, six questions should be carefully examined and assessed:

1. how well the business’ current brand strategy is working,
2. what the company's established resource strengths and weaknesses are,
3. what its external opportunities and threats are,
4. how competitive the business’ prices and costs are,
5. how strong the business’ competitive position in comparison to its competitors is, and
6. what strategic issues are facing the business.

When a business is conducting a brand audit, the goal is to uncover business’ resource strengths, deficiencies, best market opportunities, outside threats, future profitability, and its competitive standing in comparison to existing competitors. A brand audit establishes the strategic elements needed to improve brand position and competitive capabilities within the industry. Once a brand is audited, any business that ends up with a strong financial performance and market position is more likely than not to have a properly conceived and effectively executed brand strategy.

A brand audit examines whether a business’ share of the market is increasing, decreasing, or stable. It determines if the company's margin of profit is improving, decreasing, and how much it is in comparison to the profit margin of established competitors. Additionally, a brand audit investigates trends in a business’ net profits, the return on existing investments, and its established economic value. It determines whether or not the business’ entire financial strength and credit rating is improving or getting worse. This kind of audit also assesses a business’ image and reputation with its customers. Furthermore, a brand audit seeks to determine whether or not a business is perceived as an industry leader in technology, offering product or service innovations, along with exceptional customer service, among other relevant issues that customers use to decide on a brand of preference.

A brand audit usually focuses on a business’ strengths and resource capabilities because these are the elements that enhance its competitiveness. A business’ competitive strengths can exist in several forms. Some of these forms include skilled or pertinent expertise, valuable physical assets, valuable human assets, valuable organizational assets, valuable intangible assets, competitive capabilities, achievements and attributes that position the business into a competitive advantage, and alliances or cooperative ventures.

The basic concept of a brand audit is to determine whether a business’ resource strengths are competitive assets or competitive liabilities. This type of audit seeks to ensure that a business maintains a distinctive competence that allows it to build and reinforce its competitive advantage. What's more, a successful brand audit seeks to establish what a business capitalizes on best, its level of expertise, resource strengths, and strongest competitive capabilities, while aiming to identify a business’ position and future performance.

Two customer segments are often selected as targets because they score highly on two dimensions:

1. The segment is attractive to serve because it is large, growing, makes frequent purchases, is not price sensitive (i.e. is willing to pay high prices), or other factors; and
2. The company has the resources and capabilities to compete for the segment's business, can meet their needs better than the competition, and can do so profitably.

A commonly cited definition of marketing is simply "meeting needs profitably".

The implication of selecting target segments is that the business will subsequently allocate more resources to acquire and retain customers in the target segment(s) than it will for other, non-targeted customers. In some cases, the firm may go so far as to turn away customers who are not in its target segment.The doorman at a swanky nightclub, for example, may deny entry to unfashionably dressed individuals because the business has made a strategic decision to target the "high fashion" segment of nightclub patrons.

In conjunction with targeting decisions, marketing managers will identify the desired positioning they want the company, product, or brand to occupy in the target customer's mind. This positioning is often an encapsulation of a key benefit the company's product or service offers that is differentiated and superior to the benefits offered by competitive products.For example, Volvo has traditionally positioned its products in the automobile market in North America in order to be perceived as the leader in "safety", whereas BMW has traditionally positioned its brand to be perceived as the leader in "performance".

Ideally, a firm's positioning can be maintained over a long period of time because the company possesses, or can develop, some form of sustainable competitive advantage.The positioning should also be sufficiently relevant to the target segment such that it will drive the purchasing behavior of target customers. To sum up,the marketing branch of a company is to deal with the selling and popularity of its products among people and its customers, as the central and eventual goal of a company is customer satisfaction and the return of revenue.

Marketing management employs a variety of metrics to measure progress against objectives. It is the responsibility of marketing managers to ensure that the execution of marketing programs achieves the desired objectives and does so in a cost-efficient manner.

Marketing management therefore often makes use of various organizational control systems, such as sales forecasts, and sales force and reseller incentive programs, sales force management systems, and customer relationship management tools (CRM). Some software vendors have begun using the term marketing operations management or marketing resource management to describe systems that facilitate an integrated approach for controlling marketing resources. In some cases, these efforts may be linked to various supply chain management systems, such as enterprise resource planning (ERP), material requirements planning (MRP), efficient consumer response (ECR), and inventory management systems.

        Industry Description

Code	Concentration	More Info
BA/MK	Business Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: Phoenix, AZ ::  more info

Code	Concentration	More Info
BA/MK	BS in Business Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: Tucson, AZ ::  more info

Code	Concentration	More Info
BA/MK	Business Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: San Diego, CA ::  more info

Code	Concentration	More Info
BA/MK	BS Business/Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: San Jose, CA ::  more info

Code	Concentration	More Info
BA/MK	BS of Business Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: Aurora, CO ::  more info

Code	Concentration	More Info
BA/MK	Business Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: Colorado Springs, CO ::  more info

Code	Concentration	More Info
BA/MK	Business Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: Clearwater, FL ::  more info

Code	Concentration	More Info
BA/MK	Business Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: Jacksonville, FL ::  more info

Code	Concentration	More Info
BA/MK	Business Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: Orlando, FL ::  more info

Code	Concentration	More Info
BA/MK	Business Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: Plantation, FL ::  more info

Code	Concentration	More Info
BA/MK	Business Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: Tampa, FL ::  more info

Code	Concentration	More Info
BA/MK	BS Business/Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: Troy, MI ::  more info

Code	Concentration	More Info
BA/MK	Business Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: Santa Fe, NM ::  more info

Code	Concentration	More Info
BA/MK	BS in Business Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: Cleveland, OH ::  more info

Code	Concentration	More Info
BA/MK	Business Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: Tigard, OR ::  more info

Code	Concentration	More Info
BA/MK	Business Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: Pittsburgh, PA ::  more info

Code	Concentration	More Info
BA/MK	Bachelor of Science in Business/Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures :: Concentration: Marketing :: Campus    ::  Location: Puerto Rico, PR ::  more info

Code	Concentration	More Info
BA/MK	Business Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: Salt Lake City, UT ::  more info

Code	Concentration	More Info
BA/MK	Business Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: Seattle, WA ::  more info

Code	Concentration	More Info
BA/MK	Business Marketing
School: University of Phoenix Program: The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures. :: Concentration: Marketing :: Campus    ::  Location: Brookfield, WI ::  more info

Code	Concentration	More Info
BA/MK	Bachelor of Science in Business/Marketing From University of Phoenix
School: University of Phoenix Program: The goal of the Marketing major is to equip you with the necessary skills to successfully manage the marketing functions of an organization. This includes the development of creative, analytical, and leadership abilities. :: Concentration: Marketing :: Online    ::  Location: Online, ::  more info

Industry Description

marketing management

The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures.

The goal of the Marketing major is to equip you with the necessary skills to successfully manage the marketing functions of an organization. This includes the development of creative, analytical, and leadership abilities.

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