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Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games.

Interactive media is a method of communication in which the output from the media comes from the input of the users. Interactive media works with the user's participation. The media still has the same purpose but the user's input adds interaction and brings interesting features to the system for better enjoyment.

Though the word media is plural, the term is often used as a singular noun.

Interactive media is related to the concepts interaction design, new media, interactivity, human computer interaction, cyberculture, digital culture, interactive design, and can include augmented reality and virtual reality.

An essential feature of interactivity is that it is mutual: user and machine each take an active role (see interaction). Most interactive computing systems are for some human purpose and interact with humans in human contexts. Manovich complains that 'In relation to computer-based media, the concept of interactivity is a tautology. .... Therefore, to call computer media “interactive” is meaningless – it simply means stating the most basic fact about computers.'. Nevertheless, the term is useful to denote an identifiable body of practices and technologies.

Interactive media are an instance of a computational method influenced by the sciences of cybernetics, autopoiesis and system theories, and challenging notions of reason and cognition, perception and memory, emotions and affection.

Any form of interface between the end user/audience and the medium may be considered interactive. Interactive media is not limited to electronic media or digital media. Board games, pop-up books, gamebooks, flip books and constellation wheels are all examples of printer interactive media. Books with a simple table of contents or index may be considered interactive due to the non-linear control mechanism in the medium, but are usually considered non-interactive since the majority of the user experience is non-interactive reading.

Interactive media can be implemented using a variety of platforms and applications that use technology. Some examples include mobile platforms such as touch screen smartphones and tablets, as well as other interactive mediums that are created exclusively to solve a unique problem or set of problems. Interactive media is not limited to a professional environment, it can be used for any technology that responds to user actions. This can include the use of JavaScript and AJAX in web pages, but can also be used in programming languages or technology that has similar functionality.

Industry Description Full Program Listing

Code	Concentration	More Info
BSGB	Associate - Mulitmedia Technologies
School: Pittsburgh Technical Institute Program: Students who think visually, enjoy brain teasers and consider themselves precise do best in this program. It teaches aspects of multimedia including digital imagining, broadcast graphics, 3-dimensional animation, and computer illustration. :: Concentration: Design :: Online        ::  Location: Oakdale, PA ::  more info  ::  Location: Pittsburgh, PA ::  more info

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Industry Description

Whether you are an IT professional or a high school graduate, a multimedia qualification provides the opportunity for entry level positions in a wide and ever-growing range of careers.

The term multimedia is often misunderstood. A succinct definition is that of information delivery using a variety of difference mediums be they text, images, video, audio or animation. The term interactive multimedia refers to mediums which react according to the user’s actions. These include the internet, video games and information kiosks, and form the basis of what we perceive as multimedia today. They also form the backbone of the majority of today’s businesses.

Today’s multimedia programs range from certificates to doctoral degrees, and are particularly friendly to online study. While there is almost an infinite range of specialties in the IT industry today, multimedia courses offer a broad overview, paying particular attention to the to the design, editing, and publishing (launching) of documents, images, graphics, sound, and multimedia products on the World Wide Web.

You should expect to undertake modules on HTML, XML, Javascript, graphics applications, and other authoring tools, internet theory; web page standards and policies; search engines and navigation.

You will have the opportunity to learn more about an area of your choice, such as game design, e-commerce, video imaging, audio, animation, networking and digital communications. Any of these skills provide a perfect starting block for lucrative modern careers.

To work successfully this area, you must recognize that learning will be a lifelong process and a passion. To stay ahead of the game, you will probably be undertaking multimedia program for the rest of your working life, and beyond.

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