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The visual arts are art forms such as ceramics, drawing, painting, sculpture, printmaking, design, crafts, photography, video, filmmaking, and architecture. Many artistic disciplines (performing arts, conceptual art, textile arts) involve aspects of the visual arts as well as arts of other types. Also included within the visual arts are the applied arts such as industrial design, graphic design, fashion design, interior design and decorative art. Current usage of the term "visual arts" includes fine art as well as the applied, decorative arts and crafts, but this was not always the case. Before the Arts and Crafts Movement in Britain and elsewhere at the turn of the 20th century, the term 'artist' was often restricted to a person working in the fine arts (such as painting, sculpture, or printmaking) and not the handicraft, craft, or applied art media. The distinction was emphasized by artists of the Arts and Crafts Movement, who valued vernacular art forms as much as high forms. Art schools made a distinction between the fine arts and the crafts, maintaining that a craftsperson could not be considered a practitioner of the arts. Today, the term design is widely associated with the applied arts as initiated by Raymond Loewy and teachings at the Bauhaus and Ulm School of Design (HfG Ulm) in Germany during the 20th century. The boundaries between art and design are blurred, largely due to a range of applications both for the term 'art' and the term 'design'. Applied arts has been used as an umbrella term to define fields of industrial design, graphic design, fashion design, etc. The term 'decorative arts' is a traditional term used in historical discourses to describe craft objects, and also sits within the umbrella of applied arts. In graphic arts (2D image making that ranges from photography to illustration), the distinction is often made between fine art and commercial art, based on the context within which the work is produced and how it is traded. To a degree, some methods for creating work, such as employing intuition, are shared across the disciplines within the applied arts and fine art. A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures (sometimes) and advertising. They are also sometimes responsible for typesetting, illustration, user interfaces, and web design. A core responsibility of the designer's job is to present information in a way that is both accessible and memorable. A Bachelor's degree or certificate from an accredited trade school is usually considered essential for a graphic design position. After a career history has been established, though, the graphic designer's experience and number of years in the business are considered the primary qualifications. A portfolio, which is the primary method for demonstrating these qualifications, is usually required to be shown at job interviews, and is constantly developed throughout a designer's career. One can obtain an AAS, BA, BFA, BCA, MFA or an MPhil / PhD in graphic design. Degree programs available vary depending upon the institution, although typical U.S. graphic design jobs may require at least some form of degree. California Institute of the Arts Maine College of Art Massachusetts College of Art & Design Parsons School of Design, New York Portland State University Pratt Institute Rhode Island School of Design Savannah College of Art and Design School of Visual Arts (SVA), New York The Art Institute of California – Orange County (AiOC), California University of Washington School of Art Yale School of Art California College of the Arts Type West at Letterform Archive
Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games. Interactive media is a method of communication in which the output from the media comes from the input of the users. Interactive media works with the user's participation. The media still has the same purpose but the user's input adds interaction and brings interesting features to the system for better enjoyment. Though the word media is plural, the term is often used as a singular noun. Interactive media is related to the concepts interaction design, new media, interactivity, human computer interaction, cyberculture, digital culture, interactive design, and can include augmented reality and virtual reality. An essential feature of interactivity is that it is mutual: user and machine each take an active role (see interaction). Most interactive computing systems are for some human purpose and interact with humans in human contexts. Manovich complains that 'In relation to computer-based media, the concept of interactivity is a tautology. .... Therefore, to call computer media “interactive” is meaningless – it simply means stating the most basic fact about computers.'. Nevertheless, the term is useful to denote an identifiable body of practices and technologies. Interactive media are an instance of a computational method influenced by the sciences of cybernetics, autopoiesis and system theories, and challenging notions of reason and cognition, perception and memory, emotions and affection. Any form of interface between the end user/audience and the medium may be considered interactive. Interactive media is not limited to electronic media or digital media. Board games, pop-up books, gamebooks, flip books and constellation wheels are all examples of printer interactive media. Books with a simple table of contents or index may be considered interactive due to the non-linear control mechanism in the medium, but are usually considered non-interactive since the majority of the user experience is non-interactive reading. Interactive media can be implemented using a variety of platforms and applications that use technology. Some examples include mobile platforms such as touch screen smartphones and tablets, as well as other interactive mediums that are created exclusively to solve a unique problem or set of problems. Interactive media is not limited to a professional environment, it can be used for any technology that responds to user actions. This can include the use of JavaScript and AJAX in web pages, but can also be used in programming languages or technology that has similar functionality.
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School Descriptioninteractive/multimedia design The Multimedia Production and Design program provides a course of study in which students will gain the ability to design in multiple media for various purposes using advanced technologies. Students completing the program will be well rounded in a broad range of media, including web design, three dimensional modeling and animation, and digital audio and video production. This degree enables students to respond to the needs generated by the rise of multimedia art forms within the industry. Graduates of the program should be proficient in communicating through these art forms, and should be able to meet the demands of the marketplace. |
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